I design for clarity, lead with empathy, and build brands people believe in.

SKILLS

Visual Design & UX Expertise
UX/UI Design, Visual Design, Web & Print Design, Prototyping, Wire-framing, User Research, Design Thinking, Expert in Adobe, Figma and PowerPoint

Creative Leadership & Strategy
Creative Direction, Art Direction, Brand Strategy, Team Leadership, Marketing Campaigns

Analytical & Technical Skills
Data Analysis, E2E Collaboration, Project Management, Communication

EDUCATION

General Assembly, 2023 — Data Science, 1
YALE - School of Management and AIGA, 2013 — Business for Creative Leaders
Museum of Contemporary Art, Los Angeles, 2003 — Design Internship
University of California at Santa Cruz, 2000 — BA in Fine Art

Experience

Intuit
2021-2025
Mountain View, California

Senior Visual Design and Innovation Lead

Driving Growth Through Data-Informed Design & Cross-Functional Strategy

UI/UX and visual design lead for QuickBooks Demand Generation marketing initiatives, collaborating across Product, Engineering, and Marketing to craft experiences that improve user engagement and drive acquisition. As an Innovation Catalyst, I embedded design thinking at the organization level—mentoring teams and elevating experimentation culture to fuel measurable business outcomes.

Key Responsibilities

  • Collaborated with Data Science and Engineering, on new initiatives utilizing AI and machine learning for deep contextual and proactive customer experiences.

  • Creative lead on Demand Generation initiatives, weaving e2e experiences together from campaign concept to in-product experiences with recent and measurable results: 90 ITC bounce rate reduction, 143 ITC engagement lift, and improved product fit for new customers.

  • Partnered cross-functionally with Marketing, Product, and Engineering to craft and execute end-to-end experiences.

  • Mentor and coach as an “Innovation Catalyst,” championing customer-first innovation and embedding design thinking practices across teams.

  • Drove UX research and analysis, conducting interviews, creating customer journey maps and performance dashboards that optimize user flows and inform strategic design decisions.

“Sarah brings so much to the table. She finds a balance between business goals and customer centricity and I love how excited and dedicated she is to solving problems. She helped me figure out what to focus on and why it mattered so much.”

Tray.io
2019-2021
San Francisco, California

Art Director

Building a Conversion-Optimized Brand Ecosystem at Scale

As Art Director, I spearheaded a full-site redesign and brand transformation that increased conversions by 3.6x. I built and led a high-performing internal and external design team, established a scalable design system, and partnered closely with Demand Gen and Product Marketing to develop a performance-driven creative strategy.

Key Responsibilities

  • Established and managed strategic design objectives in collaboration with Marketing, Product and Customer Success, ensuring high-quality execution and alignment with brand standards.

  • Led and managed the creative vision for all brand initiatives—including web, digital, video, social, events, and more.

  • Spearheaded the design, build and launch of a new web platform supporting Marketing, Product, and documentation, achieving a 3.6x increase in conversion rates.

  • Developed and implemented a 'conversion-focused design' program for Acquisition and Demand Gen teams, resulting in a 2x lift in engagement at launch.

“A rare talent who combines boundless artistic creatively with strategic thinking, sharp brand sensibility, and a relentless advocacy for her team.”

Brainrider @ Facebook
2018-2019
Menlo Park, California

Senior Art Director

Scaling Creative Across Verticals & Geographies

Directed creative solutions for cross-vertical initiatives, including digital, product, event, and print deliverables. Led the global localization of brand assets, ensuring visual consistency across regions. Delivered training programs for EMEA teams, streamlining adoption of updated brand guidelines and empowering local marketers with robust creative tools.

Products: Facebook Watch, Gaming, Consumer Integrity

Key Responsibilities

  • Supported business partners' creative marketing needs across multiple verticals, including digital, product, event, and print materials.

  • Led the design for a global localization project, ensuring consistent brand standards and assets across all regions.

  • Developed comprehensive training packages for EMEA offices and partners to facilitate effective implementation of brand guidelines.

  • Collaborated with Product Marketing to design and execute new initiatives and campaigns, aligning with overall marketing strategies.

Maker Media & Make: Magazine
2016-2018
San Francisco, California

Digital Art Director

Integrating UX Strategy with Platform Innovation

Maker Media, a media company producing hands-on learning content for Make: Magazine, a global network of Maker Faires, and learning platforms.

Here I oversaw creative direction across 12 digital properties, aligning brand and UX under one cohesive vision. Launched a proof-of-concept e-learning platform with Intel in under two months—boosting CTR by 1.8x and conversion by 12%. Delivered iterative design improvements that doubled subscription rates through strategic A/B testing.

Clients: GE, Netflix, Google Science, Hackster, Intel, ATT&T

Key Responsibilities

  • Played a key leadership role across departments, ensuring consistent UX, design, and brand standards for all digital properties.

  • Developed and managed product roadmaps, production calendars, and the design team, including agency partnerships.

  • Launched a proof-of-concept learning platform for Intel partnership within two months, resulting in immediate partnership interest, an 1.8x% increase in click-through rate (CTR), and a 12% e-commerce conversion rate.

  • Led iterative design updates that successfully improved subscription rates by nearly 1.8x, outperforming A/B testing by 2.8x.

  • Managed creative direction for 12 digital properties, including e-commerce, learning platforms, event websites, and publishing sites.

Lexicon of Sustainability
2014 - 2015
Petaluma, California

Art Director

Accelerating Product Innovation Through Purpose-Driven Design

The Lexicon of Sustainability was a media company of award-winning storytellers focusing on awareness issues surrounding sustainability and food systems. Producers of the well known PBS series "Know Your Food", "Project Localize" a USDA sponsored education initiative, and "The Lexicon of Food" a community driven digital platform.

Here I created and presented new product concepts to partners garnering $M dollar content deals. Led design sprints to meet accelerated development schedule for Drupal community platform. Directed creative vision for early-stage product concepts and sprint-led development of a community platform. Played a pivotal role in pitching and securing key content partnerships through compelling design storytelling and fast-paced delivery.

Clients: Levi’s, Whole Foods, Zynga

Key Responsibilities

  • UI lead for digital community platform.

  • Design manager for brand, presentation and visual projects.

  • Concept and design for special client projects.

Casa Dorinda
2012 - 2014
Santa Barbara, California

Communications Director

A senior living community offering independent living to full end-of-life care.

Key Responsibilities

  • Played a core role in a rebranding initiative that increased residency rates to 97%, established a 2-3 year waitlist, and achieved national accreditation.

  • Provided art direction for multimedia campaigns and collateral, earning The Gold 2013 Rebranding Aging Award from the International Council on Active Aging (ICAA).

  • Redesigned the website UX/UI, driving a 68% increase in website traffic and a 25% increase in inquiries.

Center for the Greater Good
2011-2012
Boise, Idaho

Marketing Director

Clients: Bishop Museum, The Michaels Org, Boston Financial, Success Measures

Key Responsibilities

  • Impact investing firm packaging private investment funds for large institutional investors and foundations.

  • Led the marketing and communications campaign for the launch of the initial product offering, securing $350M in investments.

  • Managed in-depth user research to develop human-centered indicator and outcome tools, facilitating partnerships with Boston Financial and Success Measures.

Village Properties
2007-2011
Santa Barbara, California

Marketing Manager

Christie's Greatest Estates affiliate and largest independent real estate brokerage serving the Central Coast of California.

Key Responsibilities

  • Led and motivated marketing team of 12 people for all print, television, and web platforms.

  • Company liaison with affiliate companies and media outlets.

  • Design lead all proprietary print and digital media.

  • Copy-writing and press releases.

Morrelli, Inc.
2003-2007
Beverly Hills, California

Project Manager

Bespoke furniture and architectural interiors studio.

Key Responsibilities

  • Managed public relations and marketing agendas.

  • Developed design plans and presentations for $MM projects.

  • Coordinated global team of 12.

Creative Space
2000-2003
Los Angeles, California

Creative Associate

Enrichment center and hands-on testing studio for new products.

Key Responsibilities

  • Co-creator of education-based toys for children.

  • Conceived of and implemented hands on learning programs.

  • Designed and managed website and advertising print collateral.