Experience

Web Experiences  |  Intuit, QuickBooks

2021 - Present, Mountain View, Ca

Acquisition UX design lead for QuickBooks marketing initiatives focused on driving positive change by coupling a human-centered approach with deep analytics.

• Collaborate across Marketing, Product and Engineering to develop end-to-end strategies for marketing campaigns and product launches.

• “Innovation Catalyst” coach and mentor for the Mountain View campus. Revitalizing customer first innovation, driving design thinking approaches, producing needle moving concept-to-market services.

• Spearhead user experience analysis, customer journey maps and page report dashboards.

• Provide strategy and human-centered design insights to produce compelling, needle moving experiences.

• Developed data analysis protocol for digital experiences successfully improving funnel engagement and conversion,

• Design lead on special initiatives for Intuit’s Global Innovation Week, Inuit’s Design Site, Intuit Design Accelerator, and the Intuit DOME marketing.

Art Director  |  Tray.io

2018 - 2021, San Francisco, Ca

SaaS B2B general integration and automation platform.

In partnership with Marketing, Customer Success and Product, art directed all campaigns for go-to-market efforts. Established and ran strategic design objectives alongside creative management; ensuring world-class execution.

• Inspired, developed, managed and grew both in-house and external creative teams.

• Led, designed and released new 400,000 page website resulting in a 3.6x lift in conversion.

• Released “conversion focused design” program for Acquisition and Demand Gen teams and a 1.8x lift in engagement at launch.

• Established and maintained scalable, data-driven design systems to empower rapid production and brand consistency.

Senior Art Director  |  Brainrider @ Facebook

2018 - 2019,  Menlo Park, CA

Products: Facebook Watch, Gaming, Consumer Integrity

As a part of Facebook's consumer marketing arm, the Factory, we created experiences that help people discover, understand, and fall in love with Facebook's products and programs.

Navigating across multiple verticals, supported business partners creative marketing needs for digital, product, event and print.

• Design lead for global localization project for all brand standards and assets.

• Created comprehensive training packages for EMEA offices and partners.

• Worked closely with Product Marketing on new initiatives and campaigns.

Digital Art Director  |  Make:

2016 - 2018,  SAN FRANCISCO, CA

Clients: GE, Netflix, Google Science, Hackster, Intel, ATT&T

Media company producing hands-on learning content for a global network of Maker Faires, learning platforms, and Make: magazine.

Active leader in cross-departmental role, driving UX, design and brand consistency across all digital properties. Created and managed product road maps, production calendars, design team and agencies. Released proof-of-concept learning platform for partnership with Intel in 2 months, garnering instant partnership interest, increasing CTR by 87% - yielding an e-commerce conversion rate of 12%. Successfully drove iterative design update improving subscription rates by 87% and outperforming A/B testing by 2.8x.

• Managed creative for 12 digital properties including eCommerce, learning platforms, event and publishing sites.

• Released interactive learning platform MVP in 2 months, garnering instant $M partnership from Intel.

• Produced “give to get” content model boosting CTR by 87% and e-commerce conversion by 12%.

• Successfully drove iterative design update improving subscription rates by 76% and outperforming 
A/B testing by 280%.

• Conceptualized complex problems and distill them into elegant interfaces and presentations.

 Art Director  |  Lexicon of Sustainability

2014 - 2015, PETALUMA, CA

Clients: Levi’s, Whole Foods, Zynga

Media company of award-winning storytellers focusing on awareness issues surrounding sustainability and food systems. Producers of the well known PBS series "Know Your Food", "Project Localize" a USDA sponsored education initiative, and "The Lexicon of Food" a community driven digital platform. Created and presented new product concepts to partners garnering $M dollar content deals. Led design sprints to meet accelerated development schedule for Drupal community platform.

• UI lead for digital community platform.

• Design manager for brand, presentation and visual projects.

• Concept and design for special client projects.

Communications Director  |  Casa Dorinda

2012 - 2014, SANTA BARBARA, CA

A private, high-end, retirement living community hosting the full continuum of care from independent living to end-of -life care in their private medical center. Managed by an experienced board composed of notable business and industry leaders from around the world. Core team member on re-branding initiative increasing residency rates to 97%, creating a wait list of 2-3 years and successfully attaining national accreditation. Art-direction for multimedia campaigns and collateral that captured The Gold 2013 Rebranding Aging Award from the International Council on Active Aging (ICAA).

• Website UX/UI redesign propelled traffic by 68% - increasing inquiries by 25%.

• Composed messaging and outreach strategy and road maps.

• Managed creative deliverables, budgets, and freelance teams in all phases of campaign initiatives.

• PR liaison for all outward facing communication.

Marketing Director  |  Center for the Greater Good

2011 - 2012, BOISE, ID

Clients: Bishop Museum, The Michaels Org, Boston Financial, Success Measures

Impact investing company creating private investment funds for large institutional investors and foundations. Drove marketing and communications campaign for launch of initial product offering garnering investments of $350M. Led and managed deep user research to create human-centered indicator and outcome tools propelling partnerships with Boston Financial and Success Measures.

• Led and managed deep user research to create human-centered indicator and outcome tools.

• Transformed brand with innovative web and social media campaigns.

• Guided partners through SWOT and GOSPA analysis.

• Created competitive analysis guide to shape and define new business road maps.

Marketing Manager  |  Village Properties

2007-2011, SANTA BARBARA, CA 

Christie's Greatest Estates affiliate and largest independent real estate brokerage serving the Central Coast of California. 

• Led and motivated marketing team of 12 people for all print, television, and web platforms.

• Company liaison with affiliate companies and media outlets.

• Design lead all proprietary print and digital media.

• Copywriting and press releases.

PROJECT MANAGER  |  MORRELLI INC.

2003-2007, BEVERLY HILLS, CA

Bespoke furniture and architectural interiors studio.

• Managed public relations and marketing agendas.

• Developed design plans and presentations for $MM projects.

• Coordinated global team of 12.

CREATIVE ASSOCIATE  |  CREATIVE SPACE

2000-2003, LOS ANGELES, CA

Enrichment center and hands-on testing studio for new products.

• Co-creator of education-based toys for children.

• Conceived of and implemented hands on learning programs.

• Designed and managed website and advertising print collateral.