Experience

Senior Visual Design & Innovation Catalyst Lead  |  Intuit

2021 - Present, Mountain View, Ca

• Lead UX design for QuickBooks marketing acquisition initiatives, integrating human-centered design principles with data analytics to drive significant improvements in user engagement.

• Collaborate with Marketing, Product, and Engineering teams to develop and execute end-to-end strategies for marketing campaigns and product launches, ensuring seamless integration and alignment with business objectives.

• Mentor and coach employees as an “Innovation Catalyst” at the Mountain View campus, promoting customer-first innovation and implementing design thinking methodologies.

• Spearhead user experience analysis, develop customer journey maps, and create page report dashboards to inform design decisions and optimize user flows.

Art Director  |  Tray.io

2018 - 2021, San Francisco, Ca

• Partnered with Marketing, Customer Success, and Product teams to art direct all go-to-market campaigns, ensuring brand consistency and visual appeal.

• Established and managed strategic design objectives in collaboration with creative management, ensuring high-quality execution and alignment with brand standards.

• Led, mentored, and developed in-house and external creative teams, fostering a collaborative and high-performing environment.

• Led the design and launch of a new 400,000-page website, achieving a 3.6x increase in conversion rates.

• Developed and implemented a 'conversion-focused design' program for Acquisition and Demand Gen teams, resulting in a 2x lift in engagement at launch, leveraging a data-driven design system.

Senior Art Director  |  Brainrider @ Facebook

2018,  Menlo Park, CA

Products: Facebook Watch, Gaming, Consumer Integrity

• Supported business partners' creative marketing needs across multiple verticals, including digital, product, event, and print materials.

• Led the design for a global localization project, ensuring consistent brand standards and assets across all regions.

• Developed comprehensive training packages for EMEA offices and partners to facilitate effective implementation of brand guidelines.

• Collaborated with Product Marketing to design and execute new initiatives and campaigns, aligning with overall marketing strategies.

Digital Art Director  |  Make:

2016 - 2018,  SAN FRANCISCO, CA

Clients: GE, Netflix, Google Science, Hackster, Intel, ATT&T

Media company producing hands-on learning content for Make: Magazine, a global network of Maker Faires, and learning platforms.

• Played a key leadership role across departments, ensuring consistent UX, design, and brand standards for all digital properties.

• Developed and managed product roadmaps, production calendars, and the design team, including agency partnerships.

• Launched a proof-of-concept learning platform for Intel partnership within two months, resulting in immediate partnership interest, an 1.8x% increase in click-through rate (CTR), and a 12% e-commerce conversion rate.

• Led iterative design updates that successfully improved subscription rates by nearly 1.8x, outperforming A/B testing by 2.8x.

• Managed creative direction for 12 digital properties, including e-commerce, learning platforms, event websites, and publishing sites.

 Art Director  |  Lexicon of Sustainability

2014 - 2015, PETALUMA, CA

Clients: Levi’s, Whole Foods, Zynga

Media company of award-winning storytellers focusing on awareness issues surrounding sustainability and food systems. Producers of the well known PBS series "Know Your Food", "Project Localize" a USDA sponsored education initiative, and "The Lexicon of Food" a community driven digital platform. Created and presented new product concepts to partners garnering $M dollar content deals. Led design sprints to meet accelerated development schedule for Drupal community platform.

• UI lead for digital community platform.

• Design manager for brand, presentation and visual projects.

• Concept and design for special client projects.

Communications Director  |  Casa Dorinda

2012 - 2014, SANTA BARBARA, CA

An independent living to end-of -life care private medical center.

• Played a core role in a rebranding initiative that increased residency rates to 97%, established a 2-3 year waitlist, and achieved national accreditation.

• Provided art direction for multimedia campaigns and collateral, earning The Gold 2013 Rebranding Aging Award from the International Council on Active Aging (ICAA).

• Redesigned the website UX/UI, driving a 68% increase in website traffic and a 25% increase in inquiries.

Marketing Director  |  Center for the Greater Good

2011 - 2012, BOISE, ID

Clients: Bishop Museum, The Michaels Org, Boston Financial, Success Measures

Impact investing firm packaging private investment funds for large institutional investors and foundations.

• Led the marketing and communications campaign for the launch of the initial product offering, securing $350M in investments.

• Managed in-depth user research to develop human-centered indicator and outcome tools, facilitating partnerships with Boston Financial and Success Measures.

Marketing Manager  |  Village Properties

2007-2011, SANTA BARBARA, CA 

Christie's Greatest Estates affiliate and largest independent real estate brokerage serving the Central Coast of California. 

• Led and motivated marketing team of 12 people for all print, television, and web platforms.

• Company liaison with affiliate companies and media outlets.

• Design lead all proprietary print and digital media.

• Copywriting and press releases.

PROJECT MANAGER  |  MORRELLI INC.

2003-2007, BEVERLY HILLS, CA

Bespoke furniture and architectural interiors studio.

• Managed public relations and marketing agendas.

• Developed design plans and presentations for $MM projects.

• Coordinated global team of 12.

CREATIVE ASSOCIATE  |  CREATIVE SPACE

2000-2003, LOS ANGELES, CA

Enrichment center and hands-on testing studio for new products.

• Co-creator of education-based toys for children.

• Conceived of and implemented hands on learning programs.

• Designed and managed website and advertising print collateral.

Education

General Assembly, 2023 — Data Science, 1

YALE - SOM and AIGA, 2013 — Business Perspectives for Creative Leaders

Museum of Contemporary Art, Los Angeles, 2003 — Design Internship

UC Santa Cruz, 2000 — BA in Fine Art - Emphasis in Printmaking

Awards

International Council on Active Aging, 2013 — Rebranding Aging Award: Gold

University of California at Santa Cruz, 2000 — Irwin Scholar

University of California at Santa Cruz, 1998-2000 — ArtsBridge Scholar