Meet Sarah Struck aka Super Freckles

Highly accomplished, creative design leader with 15+ years of experience driving impactful user experiences and brand strategies across diverse industries. Proven ability to lead cross-functional teams, deliver innovative solutions, and achieve significant business results. Expertise in UX/UI design, art direction, marketing, and brand development with a passion for human-centered design and data-driven decision-making.

Skills

UX/UI Design, Art Direction, Brand Strategy, Marketing Campaigns, Creative Direction, Team Leadership, Design Thinking, Data Analysis, Web Design, Print Design, Environmental Design, Project Management, Communication, Wire framing, Prototyping, E2E Collaboration, User Research

Experience

Senior Visual Design & Innovation Catalyst Lead  |  Intuit

2021 - Present, Mountain View, Ca

  • Lead UX design for QuickBooks marketing acquisition initiatives, integrating human-centered design principles with data analytics to drive significant improvements in user engagement.

  • Collaborate with Marketing, Product, and Engineering teams to develop and execute end-to-end strategies for marketing campaigns and product launches, ensuring seamless integration and alignment with business objectives.

  • Mentor and coach employees as an “Innovation Catalyst” at the Mountain View campus, promoting customer-first innovation and implementing design thinking methodologies.

  • Spearhead user experience analysis, develop customer journey maps, and create page report dashboards to inform design decisions and optimize user flows.


Art Director  |  Tray.io

2018 - 2021, San Francisco, Ca

  • Partnered with Marketing, Customer Success, and Product teams to art direct all go-to-market campaigns, ensuring brand consistency and visual appeal.

  • Established and managed strategic design objectives in collaboration with creative management, ensuring high-quality execution and alignment with brand standards.

  • Led, mentored, and developed in-house and external creative teams, fostering a collaborative and high-performing environment.

  • Led the design and launch of a new 400,000-page website, achieving a 3.6x increase in conversion rates.

  • Developed and implemented a 'conversion-focused design' program for Acquisition and Demand Gen teams, resulting in a 2x lift in engagement at launch, leveraging a data-driven design system.


Senior Art Director  |  Brainrider @ Facebook

2018 - 2019,  Menlo Park, CA

Products: Facebook Watch, Gaming, Consumer Integrity

  • Supported business partners' creative marketing needs across multiple verticals, including digital, product, event, and print materials.

  • Led the design for a global localization project, ensuring consistent brand standards and assets across all regions.

  • Developed comprehensive training packages for EMEA offices and partners to facilitate effective implementation of brand guidelines.

  • Collaborated with Product Marketing to design and execute new initiatives and campaigns, aligning with overall marketing strategies.


Digital Art Director  |  Make:

2016 - 2018,  SAN FRANCISCO, CA

Clients: GE, Netflix, Google Science, Hackster, Intel, ATT&T

Media company producing hands-on learning content for Make: Magazine, a global network of Maker Faires, and learning platforms.

  • Played a key leadership role across departments, ensuring consistent UX, design, and brand standards for all digital properties.

  • Developed and managed product roadmaps, production calendars, and the design team, including agency partnerships.

  • Launched a proof-of-concept learning platform for Intel partnership within two months, resulting in immediate partnership interest, an 1.8x% increase in click-through rate (CTR), and a 12% e-commerce conversion rate.

  • Led iterative design updates that successfully improved subscription rates by nearly 1.8x, outperforming A/B testing by 2.8x.

  • Managed creative direction for 12 digital properties, including e-commerce, learning platforms, event websites, and publishing sites.


 Art Director  |  Lexicon of Sustainability

2014 - 2015, PETALUMA, CA

Clients: Levi’s, Whole Foods, Zynga

Media company of award-winning storytellers focusing on awareness issues surrounding sustainability and food systems. Producers of the well known PBS series "Know Your Food", "Project Localize" a USDA sponsored education initiative, and "The Lexicon of Food" a community driven digital platform. Created and presented new product concepts to partners garnering $M dollar content deals. Led design sprints to meet accelerated development schedule for Drupal community platform.

  • UI lead for digital community platform.

  • Design manager for brand, presentation and visual projects.

  • Concept and design for special client projects.


Communications Director  |  Casa Dorinda

2012 - 2014, SANTA BARBARA, CA

An independent living to end-of -life care private medical center.

  • Played a core role in a rebranding initiative that increased residency rates to 97%, established a 2-3 year waitlist, and achieved national accreditation.

  • Provided art direction for multimedia campaigns and collateral, earning The Gold 2013 Rebranding Aging Award from the International Council on Active Aging (ICAA).

  • Redesigned the website UX/UI, driving a 68% increase in website traffic and a 25% increase in inquiries.


Marketing Director  |  Center for the Greater Good

2011 - 2012, BOISE, ID

Clients: Bishop Museum, The Michaels Org, Boston Financial, Success Measures

Impact investing firm packaging private investment funds for large institutional investors and foundations.

  • Led the marketing and communications campaign for the launch of the initial product offering, securing $350M in investments.

  • Managed in-depth user research to develop human-centered indicator and outcome tools, facilitating partnerships with Boston Financial and Success Measures.


Marketing Manager  |  Village Properties

2007-2011, SANTA BARBARA, CA 

Christie's Greatest Estates affiliate and largest independent real estate brokerage serving the Central Coast of California. 

  • Led and motivated marketing team of 12 people for all print, television, and web platforms.

  • Company liaison with affiliate companies and media outlets.

  • Design lead all proprietary print and digital media.

  • Copywriting and press releases.


PROJECT MANAGER  |  MORRELLI INC.

2003-2007, BEVERLY HILLS, CA

Bespoke furniture and architectural interiors studio.

  • Managed public relations and marketing agendas.

  • Developed design plans and presentations for $MM projects.

  • Coordinated global team of 12.


CREATIVE ASSOCIATE  |  CREATIVE SPACE

2000-2003, LOS ANGELES, CA

Enrichment center and hands-on testing studio for new products.

  • Co-creator of education-based toys for children.

  • Conceived of and implemented hands on learning programs.

  • Designed and managed website and advertising print collateral.

 

Education

General Assembly, 2023 — Data Science, 1

YALE - SOM and AIGA, 2013 — Business Perspectives for Creative Leaders

Museum of Contemporary Art, Los Angeles, 2003 — Design Internship

UC Santa Cruz, 2000 — BA in Fine Art - Emphasis in Printmaking

 

Awards

International Council on Active Aging, 2013 — Rebranding Aging Award: Gold

University of California at Santa Cruz, 2000 — Irwin Scholar

University of California at Santa Cruz, 1998-2000 — ArtsBridge Scholar